NPGOnlineLTD.com

2000/1

NPGOnlineLTD.com was Prince‘s first website to offer downloadable music and in that respect, given the infancy of the internet at the turn of the millenium, this was a poineering website. Designed by Sam Jennings, who would work on all of Prince’s websites up until 2014, it was launched on 4 March 2000 and took over Prince’s previous online mouthpiece love4oneanother.com.

NPGOnlineLTD.com was launched as a single page offering One Song for download and which had been posted his previous website (L4OA) from 1 January 2000 and remained available on this website until 6 July 2001 to herald the turning of the New Millennium. NPG Online Ltd offered three further songs, two being a double A-side virtual single complete with downloadable artwork. As a result of Prince’s ambitions to distribute more of his music online the website evolved into a fee-paying service in January 2001 and became NPG Music Club.