What Time Is It?

Warner Bros. Records

Butt, my ass.

Under his deal with Warner Bros., Prince was permitted to form sign bands of his own to that label. Albeit credited to Morris Day and The Time, all the tracks on What Time Is It?, the second album by The Time, were in fact written, and the instruments performed, by Prince – credited as The Starr ★ Company (except for Wild And Loose² whose lyrics are co-credited to Dez Dickerson and Morris Day). Despite not wanting The Time to perform on the album itself the band was required for the live show and joined Prince as his support act in both the Controversy Tour and Triple Treat Tour.

What Time Is It? is certified Gold by the RIAA, and hit number 26 on Billboard’s album charts.

The phone number 777-9311 actually belonged to Prince’s bandmate Dez Dickerson.

Key Performers

All Instruments

Prince

Vocals / Drums

Morris Day

Keyboards

Dr. Fink

The Time

Vocals

Morris Day

Drums

Jellybean Johnson

Guitar

Jesse Johnson

Bass Guitar

Terry Lewis

Keyboards

Jimmy Jam

Keyboards

Monte Moir

Data

Producer

The Starr ★ Company (Prince) and Morris Day

Label

Warner Bros. Records

Distribution

Warner Bros. Records

Released

38 years, 3 months ago on 25 August 1982

Running Time

38:36

US Chart Peak

26

UK Chart Peak

-

Orig. Formats

Tracklist

1. Wild And Loose (7:32) ²
2. 777-9311 (7:57) ¹
3. OnedayI'mgonnabesomebody (2:27)
4. The Walk [feat. Vanity] (9:30) ¹
5. Gigolos Get Lonely Too (4:40) ¹
6. I Don't Wanna Leave You (6:30)

¹ Released as singles.

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