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The Time, Warner Bros. Records (1981) The Time © 1981, Warner Bros. Records

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Review (4 / 5) Prince Biography Related Artists

The Time

Warner Bros. Records

Jamie Starr’s a thief

Prince formed a spin-off act The Time in 1981, a funk/rock group headed by childhood friend Morris Day. In fact, it was only after this debut album was complete that the other band members were hired. Morris assembled the band, which largely comprised of members from a group that took its name from jazz legend Donald Byrd’s song Flyte Time. The new band was named The Time and would serve as an outlet for Prince to continue writing more playful funk rock while his solo career concentrated on more serious material.

Prince wrote all the tracks for the band’s self-titled debut album The Time, with some co-written by Prince under his first pseudonym, Jamie Starr. Despite not being credited Prince also performed most of the instruments on the album. The recording took place in April 1981, in what was also the first sessions Prince had recorded at his Kiowa Trail home studio in the Minneapolis suburb of Chanhassen – before even setting to work on his first solo album Controversy in that studio.

The album enjoyed commercial success, selling half a million units, The Time was certified Gold by the RIAA on 18 February 1982. The Time was Prince’s first side project to his own solo career; using the pseudonym Jamie Starr to shield himself should the project fail, although this was more a case of hiding in plain sight as it was common knowledge to fans and industry insiders alike this so-called cigar toting, brash record executive was actually Prince. It was one of musics worst kept secrets.

The Time in fact became quite a success, spawning four well-received albums and several hit singles, they joined Prince on tour as his support act during the 1999 Triple Threat Tour in 1982. Although The Time’s band did not perform on their first two albums, their live shows were extremely well received and a rivalry with Prince’s band ensued.

Key Performers

All Instruments
Morris Day
Dr. Fink

The Time

Morris Day
Jellybean Johnson
Jesse Johnson
Bass Guitar
Terry Lewis
Jimmy Jam
Monte Moir


Prince (as Jamie Starr) and Morris Day
Warner Bros. Records
Warner Bros. Records
Allen Beaulieu
39 years, 9 months ago on 29 July 1981
Running Time
US Chart Peak
UK Chart Peak
Orig. Formats


  1. Get It Up [feat. Sue Ann Carwell] (9:05) 1
  2. Girl (5:34) 1
  3. After Hi School (4:20) 4
  4. Cool [feat. Lisa Coleman and Sue Ann Carwell] (10:06) 1 2
  5. Oh, Baby (4:57)
  6. The Stick [feat. Lisa Coleman] (8:23) 3

1 Released as singles.
2 Co-written by Prince and Dez Dickerson.
3 Co-written by Prince and Lisa Coleman.
4 Written by Dez Dickerson.

Supporting tour

Controversy Tour

Controversy Tour


  • 59 shows from 20 November 1981 to 14 March 1982

The Time – review

Not content on propelling his own career, which was itself on the verge of superstardom, Prince diverged on his first side project, the self-titled debut album for The Time. The album opens with the suggestive Get It Up, a sublime nine-minute synth-laden funk jam that brims with confidence all the way through to it stellar guitar solo. Although the project is labelled The Time, Prince (as Jamie Starr) is playing every instrument and even backing vocals on every track. The Time slows down in the second track Girl, Morris’s singing is fantastic, his cocky gigolo character underrates him as a skilled musician and performer. After Hi School is the only track on The Time Prince did not write, but he still plays all its instruments. This leads into Cool, and at a cool ten minutes it’s The Time’s best track – which Prince fan has not signed C-O-O-L when this is played in concert, it is excellent stuff. Oh, Baby marks the album’s second ballad, and then the proceedings are closed with The Stick – as in “work the stick in my ride” it encapsulates The Time’s place as the best electro funk group music has ever known.

The Time

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