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TIDAL.com
2015/6
WebsiteTIDAL.com is an artist-centric, high-fidelity, music streaming service owned by pop star Jay-Z, having purchased from its Swedish creators in March 2015 for $56 million. It allows artists to set their own playlists on their pages rather than an algorithm to recommend related tracks to the user, and pays a higher royalty per stream – at about three times the standard rate. Despite its high profile backing, this premium membership service suffered stiff competition from iTunes and Spotify. Unhappy with the swingeing payment per stream of his music on conventional platforms, Prince joined Jay-Z’s streaming service on 1 July that year and on the 2nd withdrew his entire catalogue from rival services to grant exclusivity of his online music catalogue to TIDAL.
This deal Prince struck with Jay-Z gave the TIDAL a significant boost, as it was also granted exclusive license to stream Prince’s two latest studio albums of 2015, HITNRUN Phase One and HITNRUN Phase Two. Many fans took out the free month trial subscription in order to hear the music and after which sought illicit copies elsewhere as were frustrated at having to ‘rent’ and not own the music they purchased. Prince later bowed to the pressure and released both albums on CD and through traditional retail outlets.
The resulting evolution of its business model saw on 3 December 2015 TIDAL.com launch a download store, which for the first time allowed its membership to download their purchased tracks rather than to continually subscribing to platform to stream. On 7 June 2016, TIDAL added 15 Prince albums to its catalogue following his death that 21 April. As well as offering the music in conventional MP3 format downloads were also available in FLAC (Free Lossless Audio Codec) format.

Purple Pick of the Week
On 7 September 2015 TIDAL launched the Purple Pick of the Week, a track either new or old which was personally chosen by Prince, and made available to download. This was intended to keep fans subscribed to the streaming service following the physical release of HITNRUN Phase One. Many of the chosen tracks was gleaned from Prince’s back catalogue or from other artists he wished to promote or felt inspired by. There were fifty Purple Picks in total. Those listed below are the Prince tracks that were the Purple Pick of the Week, some not being previously available in any other format at the time of their publication on TIDAL. The Purple Pick of the Week ceased on 21 April 2016 on the advent of Prince’s death, the final issued on 18 April, Black Sweat [Live], was tragically the last official release of Prince’s music in his lifetime.
The remaining picks of the week (not listed below) were as follows: Stones* by The Golden Hippy (Purple Pick of the Week 14 September 2015), Breathing Underwater by Hiatus Kaiyote (21 September), Turn Up* by Judith Hill (7 December), Hair by Graham Central Station (4 January 2016), Overcome by Laura Mvula and Nile Rodgers (1 February), Showmewhatugot by Ida Nielsen (15 February), Your Show* by Liv Warfield (22 February), Earth To Heaven by Esperanza Spalding (7 March), Use Me by Bill Withers (28 March), and I’m Only Dreaming by Sidibe (11 April 2016).
*Recorded at Paisley Park Studios.
Stare
NPG Records
- Released
- 7 September 2015
- Running Time
- 3:43
- Format
- MP3 & FLAC
Recorded at Paisley Park Studios in 2015, Stare was the inaugural Purple Pick of the Week (7 September 2015) track and a TIDAL exclusive before subsequently included on the album HITNRUN Phase Two on 12 December that year. Stare was also the sole track Prince left on Spotify after pulling his entire catalogue from streaming services on 2 July 2015. Consequently Stare became one of his most streamed songs, purely because no other Prince tracks were available on online platforms.
Indifference
NPG Records
- Released
- 7 September 2015
- Running Time
- 3:09
- Format
- Streamed
Footage of the live broadcast of this acoustic performance with 3rdEyeGirl as part of the launch event for Plectrumelectrum and Art Official Age first streamed on Yahoo Live! on 30 September 2014. It would be the final video release by Prince in his lifetime.
Free Urself
NPG Records
- Released
- 28 September 2015
- Running Time
- 3:47
- Format
- MP3 & FLAC
Purple Pick of the Week for 28 September 2015. Recorded at Paisley Park Studios in 2015, the track was exclusive to TIDAL for two days before its wider release on iTunes on 30 September 2015. Free Urself became the final commercially released single in Prince’s lifetime.
Colonized Mind
NPG Records
- Released
- 12 October 2015
- Running Time
- 4:48
- Format
- MP3 & FLAC
Purple Pick of the Week 12 October 2015. This is the original album version from LotusFlow3r. The track was recorded by Prince at Paisley Park Studios in November 2004 and released on Prince’s thirty-third studio album, 2009.
Pretzelbodylogic Reloaded
NPG Records
- Released
- 19 October 2015
- Running Time
- 2:49
- Format
- MP3 & FLAC
Remix of the original track, updated at Recorded at Paisley Park Studios in 2014. Purple Pick of the Week on 19 October 2015 and TIDAL exclusive alternate to the album version released on Plectrumelectrum.
Back In Time
NPG Records
- Released
- 26 October 2015
- Running Time
- 41:14
- Format
- MP3 & FLAC
Full album reissued as Purple Pick of the Week 26 October 2015 following its 23 October commercial release. Prince executive produced the Back In Time album for Judith Hill, which the pair recorded at Paisley Park in early 2015. The track Turn Up was Purple Pick of the Week for 7 December 2015.
When Will We B Paid?
NPG Records
- Released
- 2 November 2015
- Running Time
- 4:09
- Format
- MP3 & FLAC
Purple Pick of the Week 2 November 2015. This is the “brooding funk-laden” original version first issued as a double A-side with U Make My Sun Shine on 21 December 2000 as a protest song over Warner Brothers’ ownership of Prince’s music.
Oui Can Luv
NPG Records
- Released
- 7 November 2015
- Running Time
- 30:46
- Format
- Streamed
- Fast Car [Tracy Chapman] (4:10)
- Push And Pull [Nikka Costa] (3:31)
- Love Is A Losing Game (3:06) [Amy Winehouse]
- False Alarm [Prince and Andy Allo] (2:49)
- Wild World [Cat Stevens] (2:28)
- I Love U In Me [Prince] (4:19)
- Waiting In Vain [Bob Marley] (3:09)
- Oui Can Luv [Prince] (4:20)
- More Than This [Bryan Ferry] (2:59)
This digital album of cover versions features Andy Allo on lead vocals with Prince on acoustic guitar. It was recorded at Paisley Park Studios in 2012 while working on her Superconductor album. The collection includes two covers of Prince’s songs I Love U In Me and We Can Funk (which is retitled Oui Can Luv). Oui Can Luv was streamed on TIDAL for just 12 hours before it was inexplicably removed.
If Eye Could Get Your Attention
NPG Records
- Released
- 9 November 2015
- Running Time
- 2:43
- Format
- MP3 & FLAC
Purple Pick of the Week 9 November 2015. A 2014 re-recording of the song of the same name sung by Taja Sevelle in 1986 for her self-titled debut album released by Paisley Park Records on 19 September 1987. This 2014 reinterpretation was laid down at Paisley Park Studios with John Blackwell on drums. If Eye Could Get Your Attention became the final original track released prior to Prince’s death on 21 April 2016. It was a TIDAL exclusive.
Arboretum
NPG Records
- Released
- 16 November 2015
- Running Time
- 3:25
- Format
- MP3 & FLAC
Purple Pick of the Week 16 November 2015. This is the original album version from Prince’s twenty-fifth studio album One Nite Alone…, recorded at Paisley Park in early 2001.
1000 X’s & O’s
NPG Records
- Released
- 23 November 2015
- Running Time
- 4:27
- Format
- MP3 & FLAC
Purple Pick of the Week 23 November 2015. This is the original album version from HITNRUN Phase One released that September. The track was recorded by Prince at Paisley Park Studios in 2014 and is a reworking of a much older version first laid down in April 1992.
The Ladder
NPG Records
- Released
- 30 November 2015
- Running Time
- 5:28
- Format
- MP3 & FLAC
Purple Pick of the Week 30 November 2015. This is the original album version from Around The World In A Day. The track was recorded by Prince and The Revolution at the Flying Cloud warehouse studio in November 1984 for their second album.
HITNRUN Phase One & Two
NPG Records
- Released
- 12 December 2015
- Running Time
- 1:35:43
- Format
- 23x MP3 & FLAC
Although not a Purple Pick of the Week, HITNRUN Phase Two was released as a TIDAL exclusive on 12 December 2015 bundled with HITNRUN Phase One. Their combined track listing was as follows:
- Million $ Show [feat. Judith Hill] (3:10)
- Shut This Down (3:03)
- Ain’t About To Stop [duet with Rita Ora] (3:38)
- Like A Mack [feat. Curly Fryz] (4:04)
- This Could B Us (4:11)
- Fallinlove2nite (3:12)
- X’s Face (2:38)
- Hardrocklover (3:42)
- Mr. Nelson [feat. Lianne La Havas] (2:27)
- 1000 X’s & O’s (4:27)
- June (3:21)
- Baltimore [feat. Eryn Allen Kane] (4:33)
- Rocknroll Loveaffair (4:01)
- 2Y.2D. (3:50)
- Look At Me, Look At U (3:27)
- Stare (3:45)
- Xtraloveable (5:00)
- Groovy Potential (6:16)
- When She Comes (3:45)
- Screwdriver (4:15)
- Black Muse [feat. Shelby J, Elisa Dease & Liv Warfield] (7:21)
- Revelation (5:21)
- Big City [feat. Shelby J, Elisa Dease, Liv Warfield & Ledisi] (6:26)
Look At Me, Look At U
NPG Records
- Released
- 14 December 2015
- Running Time
- 3:27
- Format
- MP3 & FLAC
Purple Pick of the Week 14 December 2015. This is the original album version from HITNRUN Phase Two released two days previous. The track was recorded by Prince at Paisley Park Studios in 2014. The chosen accompanying artwork is the only known portrait of Dido Elizabeth Belle, with her white cousin Lady Elizabeth Murray, dated 1776.
Big City
NPG Records
- Released
- 21 December 2015
- Running Time
- 6:26
- Format
- MP3 & FLAC
Purple Pick of the Week 21 December 2015. This is the original album version included on HITNRUN Phase Two, featuring the full lineup of the 11-peice Hornheadz. The track was recorded by Prince at Paisley Park Studios in October 2011. It has poignancy as the closing track of what became Prince’s final album.
Revelation
NPG Records
- Released
- 28 December 2015
- Running Time
- 5:21
- Format
- MP3 & FLAC
Purple Pick of the Week 28 December 2015. This is the original album version from HITNRUN Phase Two. Prince recorded the track at Paisley Park Studios during 2014.
Ruff Enough
NPG Records
- Released
- 11 January 2016
- Running Time
- 5:39
- Format
- MP3 & FLAC
Purple Pick of the Week 11 January 2016. The track was recorded at Paisley Park Studio just four days prior to this release, by Mono Neon. Ruff Enough is produced by Prince, who also plays keyboards and guitar, as part of a wider project intended for Neon but unfinished due to Prince’s death in April 2016.
A Case Of U
NPG Records
- Released
- 18 January 2016
- Running Time
- 3:39
- Format
- MP3 & FLAC
Purple Pick of the Week 18 January 2016. This is the original version as included in Prince’s piano album One Nite Alone… recorded at Paisley Park Studios in 2001.
Black Muse [Edit]
NPG Records
- Released
- 1 February 2016
- Running Time
- 3:15
- Format
- MP3 & FLAC
Purple Pick of the Week 1 February 2016. This is an edited version of the same song recorded in 2010 at Paisley Park Studios as released on Prince’s final album HITNRUN Phase Two. Prince’s dancer Damaris Lewis is pictured by Justine Walpole for the accompanying artwork.
Givin Em What They Love
Bad Boy Records
- Released
- 8 February 2016
- Running Time
- 4:26
- Format
- MP3 & FLAC
Purple Pick of the Week 8 February 2016. Prince sings co-lead vocals and plays the guitar. The track is performed with Janelle Monae for her album The Electric Lady released on 10 September 2013. Prince’s parts were recorded at Paisley Park Studios in 2012 – Monae recording vocals at Wondaland Recording Studios.
Girl
Paisley Park Records
- Released
- 29 February 2016
- Running Time
- 3:48
- Format
- MP3 & FLAC
Purple Pick of the Week 29 February 2016. This edit is the original B-side to the single America from Around The World In A Day and as re-released on The Hits/The B-Sides in 1993. The track was recorded by Prince at his Kiowa Trail home studio in 1983.
Joy In Repetition [Live, 20 February 2016]
NPG Records
- Released
- 9 March 2016
- Running Time
- 3:51
- Format
- MP3 & FLAC
Although not a Purple Pick of the Week this TIDAL exclusive was available for purchase from its download store. The track is a live recording captured from the 10pm show performed at the Sydney Opera House during Prince’s Piano & A Microphone Tour on 20 February 2016.
Little Red Corvette / Dirty Mind [Live, 20 February 2016]
NPG Records
- Released
- 21 March 2016
- Running Time
- 7:55
- Format
- MP3 & FLAC
Purple Pick of the Week 14 March 2016 and TIDAL exclusive. A live medley recorded during the concert Prince performed at the Sydney Opera House on 20 February 2016 – the same show from which Joy In Repetition was also captured. The illustration by Martin Homent was displayed as the backdrop during the tour as this song was performed.
The Beautiful Ones
Warner Bros. Records
- Released
- 21 March 2016
- Running Time
- 5:13
- Format
- MP3 & FLAC
Purple Pick of the Week 21 March 2016. This is the original album version from Prince and The Revolution‘s multi-Platinum debut LP Purple Rain. The track was recorded at Sunset Sound Studios in September 1983. The song gave its name to the memoir Prince was writing at the time he chose the song as the Purple Pick of the Week.
Sometimes It Snows In April
Warner Bros. Records
- Released
- 4 April 2016
- Running Time
- 6:50
- Format
- MP3 & FLAC
Purple Pick of the Week 4 April 2016. This is the original album version from Prince and The Revolution’s third and final LP Parade, and was chosen to mark the LP’s 30th anniversary. The track was recorded by Prince, Lisa Coleman and Wendy Melvoin at Sunset Sound Studios in April 1985. This track has significant poignancy as Prince died barely two weeks later on 21 April.
Black Sweat [Live, 14 April 2016]
NPG Records
- Released
- 18 April 2016
- Running Time
- 3:18
- Format
- MP3 / FLAC
Purple Pick of the Week 18 April 2016. Live soundboard recording of Prince performing Black Sweat from what became Prince’s final ever show, captured at the Fox Theatre, Altanta on 14 April 2016. This TIDAL exclusive was also the final piece of music issued by Prince during his lifetime. His choice for the track’s accompanying photo of actor Edward G. Robinson (1893-1973), whom died of bladder cancer, prompted speculation that Prince was afflicted with the same disease. Prince died on 21 April, four days after this release.
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